Introduction of Kihoku (home of yuzu)
The town of Kihoku, where Takata Shoten is located, is a small town
in the Nanyo region of Ehime prefecture, which is in the Shikoku region of Japan,
with a population of about 11,000 people.
Located around the source of the Shimanto River, the clearest in Japan,
the area is blessed with abundant nature and greenery and surrounded by mountains.
In Kihoku, the lives of the people are intertwined with nature.
Most of the people work in jobs related to nature such as agriculture and forestry,
and the children play in the rivers and mountains.
It has a unique and rich food culture which utilizes the materials which can be harvested
from the surrounding area, and various traditional events are held year-round such
as "Imotaki" and the "Ushi-oni festival".
And most important is the natural scenic beauty which can be seen throughout
the four seasons and which could be called the original untouched scenery of Japan.
It heals the hearts and minds of the people who live in Kihoku.